About
Highly creative and strategic Brand Identity & Graphic Designer with over 3 years of experience, specializing in translating complex business challenges into compelling visual solutions. Proven ability to elevate brand recognition and drive measurable results for over 10 diverse brands through comprehensive graphic and brand design, from concept to execution. Adept at leveraging design expertise to enhance visual appeal, streamline production, and significantly improve customer engagement across digital and print platforms.
Work
Lagos, Lagos State, Nigeria
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Summary
Led visual branding initiatives for Manzaj Group and its sub-brands, enhancing brand recognition and consistency across all communication channels.
Highlights
Spearheaded visual branding initiatives for Manzaj Group and its sub-brands (Interiors & Short-let), significantly heightening brand recognition within target markets.
Developed consistent logo systems and comprehensive brand guidelines, leading to substantially improved brand consistency across all communication channels.
Designed cohesive color palettes, typography, and identity assets, significantly enhancing the company's overall visual appeal and brand coherence.
Directed the visual rollout for short-let properties and signage, optimizing customer experience and brand perception.
Produced impactful marketing collateral, including flyers, social media posts, and pitch decks, to support diverse campaigns.
Lagos, Lagos State, Nigeria
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Summary
Led design projects from concept to completion, mentored junior designers, and optimized design processes to ensure high-quality, efficient outcomes.
Highlights
Led complex design projects from concept to completion, consistently ensuring timely delivery of high-quality, impactful creative solutions.
Mentored and developed junior Graphic Designers, enhancing team competence and fostering expertise in design principles and software.
Generated innovative design concepts that modernized the company's visual identity, significantly increasing market differentiation and competitive advantage.
Managed and maintained up-to-date design software and tools, optimizing team workflow and boosting overall design efficiency.
Established and managed a robust design process, enhancing design quality and significantly improving workflow efficiency.
Lagos, Lagos State, Nigeria
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Summary
Spearheaded the end-to-end design and launch of MediaBistro's brand identity, elevating brand recognition and optimizing production timelines.
Highlights
Spearheaded the end-to-end design and successful launch of a compelling brand identity for MediaBistro and its subsidiaries, dramatically elevating brand recognition across all digital platforms through comprehensive logo and asset development.
Streamlined brand deliverables for print and digital applications, resulting in markedly improved production timelines and significantly minimized revision requests, boosting overall production efficiency.
Collaborated cross-functionally with the marketing team to enhance campaign visuals, ensuring brand consistency and impact.
Enhanced MediaBistro's online presence and engagement by implementing strategic visual storytelling initiatives.
Volunteer
Klassik Empire
|Graphic Designer
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Summary
Designed promotional materials and contributed to social media growth for Klassik Empire, ensuring brand consistency and high-quality output.
Highlights
Developed eye-catching promotional materials for new shows, ensuring alignment with brand identity and generating significant audience engagement.
Collaborated effectively with external partners, including printers, to ensure high-quality and timely production of print materials.
Executed all assigned design tasks with precision and meticulous attention to detail, ensuring high functionality and quality in every project.
Contributed significantly to the brand's rapid growth, increasing social media following by 100% from 5,000 to 10,000 within two months through compelling visual content.
Facilitated cross-functional collaboration by actively soliciting and integrating feedback from various teams, ensuring stakeholder satisfaction with final design outputs.
Skills
Design Software
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, CorelDRAW, Figma.
Design Principles & Concepts
Brand Identity, Graphic Design, Logo Design, Typography, Color Theory, Layout Design, Visual Storytelling, Campaign Visuals.
Project & Process Management
Project Leadership, Design Process Management, Quality Assurance, Timely Delivery, Workflow Optimization, Production Timelines.
Collaboration & Communication
Teamwork, Cross-functional Collaboration, Stakeholder Management, Feedback Integration, External Partner Collaboration.
Marketing & Branding Strategy
Branding, Marketing Campaigns, Social Media Growth, Market Differentiation, Brand Recognition, Visual Rollout, Advertising Campaign Designs.
Detail Orientation
Attention to Detail, Precision, Functionality.
Industry Knowledge
Industry Trends.
Interests
Design & Marketing
Branding, Marketing, Advertising Campaign Designs.